Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Forget Cookies: Drive Powerful Personalization by Activating First-Party Data

Request Your Free eBook Now:

"Forget Cookies: Drive Powerful Personalization by Activating First-Party Data"

How activating first-party data with personalized language can save marketers in a post-cookie world.

Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party data that customers have agreed to share; it’s time to activate it.

In Forget Cookies, Persado presents a new way to use personalized language to activate first-party data. Learn how to:

  • Prepare your business for a world after cookies
  • Activate customer data to create more effective personalized messages
  • Personalize language across the customer journey without third-party cookies
  • Deliver personalized language at scale with AI and machine learning


Offered Free by: Persado
See All Resources from: Persado

Recommended for Professionals Like You: