With consumers facing a steady stream of news reports about corporate data breaches, major retailers hacked for credit card information, nation-state-sponsored cyber attacks, and the Heartbleed Bug vulnerability in OpenSSL it is understandable if they are hesitant about online commerce.
Fortunately, businesses have an opportunity to build trust with potential customers by demonstrating a clear understanding of customers' privacy concerns and implementing controls to protect customer data. There are key ways businesses can use Secure Sockets Layer (SSL) certificates to build trust with consumers.
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