Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Channel Mix: Finding the Perfect Blend of Advertising Strategies

Request Your Free eBook Now:

"Channel Mix: Finding the Perfect Blend of Advertising Strategies"

A guide for retailers on how to best allocate budget and goals among digital marketing channels, including paid search, social, product listing ads and more.

With more channels, stronger competitors and fickle consumers, figuring out where to push your products and how to allocate your budget can seem like a guessing game.

Is your current digital marketing strategy guiding your decisions on budget, reach and goals for your business? Or is it on the rocks?

This eBook from ChannelAdvisor will walk you through:

  • The five stages for building the foundation of your digital marketing strategy
  • The difference between intentional demand and latent demand to help determine your channel mix
  • Channel mix scenarios
  • And more!


Offered Free by: ChannelAdvisor
See All Resources from: ChannelAdvisor

Recommended for Professionals Like You: