Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
CTV Advertising Guide: Powering Growth During Change
Request Your Free Guide Now:

"CTV Advertising Guide: Powering Growth During Change"

CTV is bringing linear and digital media buyers onto the same playing field for the first time. And it offers new and unique opportunities for marketers. But, where should you begin in crafting a CTV advertising strategy--and what are the pitfalls you need to avoid? Sponsored by Nielsen.

The rise in streaming usage has fueled a concurrent rise in connected TV (CTV) access. CTV reaches 141.9 million adults in the U.S. every week—more than 67% of the adult population.

CTV advertising offers data-driven marketers an extremely unique proposition: the scale and influence of linear TV with the precision and personalization of digital. This creates a convergence of planning, optimization, and measurement approaches that can be combined to unlock the benefits of CTV.

Check out this guide to learn how to:

  • Find the optimal balance for CTV in your omnichannel media plan
  • Make data-driven budget allocation decisions
  • Leverage CTV optimization tailored to each provider
  • Adjust your audience strategy to CTV's strengths
  • Get savvy about deduplicated measurement

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC

Recommended for Professionals Like You: