Shoppers aren't playing hard to get. They are hard to get. For most consumers the typical shopping experience has become more complex than ever. Shoppers are now forced to navigate a path to purchase inundated with growing product choices, endless information, and a barrage of advertising.
In this eBook you will learn how a diverse set of retailers harnessed the power of Consumer-Generated Content (CGC) such as ratings and reviews and curated visual content. With authentic CGC these retailers were able to increase awareness, reach consumers, improve consideration, and drive sales conversion.
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