Unified Commerce focuses on centralizing technology and data to be able to close the gaps in the omnichannel customer experience and create personalized, seamless interactions across all channels.
2020 brought for retailers a tremendous, and challenging acceleration in digital commerce. According to a 2018 survey by BRP, 81% of retailers aimed to deploy cloud-based unified commerce within 3 years in order to achieve competitive customer experiences in a fast-changing, omnichannel environment. After this year's events, making this change towards Unified Commerce has become even more of a critical one to remain competitive.
In this complete guide to Unified Commerce, you will find:
A step-by-step guide from concept to project planning and execution.
An in-depth assessment to discover the maturity of your business to move into Unified Commerce.
Best practices and analysis models to build your business case.
How to get started planning your Unified Commerce project.
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