This white paper is an outstanding resource for marketing, brand management, e-commerce, operations and Web 2.0 teams in enterprise, agency and solution provider organizations concerned with spam, blacklists and email deliverability issues.
Included are best practices and tips for achieving measurable business results with email reputation management; learn from:
Publishers Clearing House consistently achieves inbox delivery rates in excess of 98% across ISPs and corporate domains on its email list
Socializr was whitelisted on Juno/NetZero and Yahoo, and qualified for AOL and Hotmail whitelists
Burpee increased sales by 10% due to dramatic improvement in email deliverability
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