Oftentimes, many business owners, C-suite professionals, and even marketers can't fully grasp the breadth and depth of branding and how it ties to business strategy. While successful branding does require an eye-catching logo and a clever catchphrase, branding is much more than that. When you start with the fundamentals, you'll understand its power to transform a brand into a household name.
Building Your Brand's Path to Irrational Loyalty will give you the guidance you need to create marketing that sells.
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