Discover how to measure and optimize for return-on-ad-spend.
In the age of big data and analytics, why are so many companies still looking at clicks and submissions to measure their performance? It's most likely because they've lost sight of the bigger picture and the golden metric of marketing.
This jam-packed guide covers:
How to calculate ROAS
Projecting ROAS for long sales cycles
Applying ROAS with multi-touch attribution
And much more
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