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The Big Book of Experimentation: Retail Edition
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"The Big Book of Experimentation: Retail Edition"

Case studies from HP, Missguided and 23andMe & More

Industry-leading retail customers such as HP, Missguided, and 23andMe, are using Optimizely to deliver amazing customer experiences and set themselves apart from the competition.

  • HP ran 500 campaigns and drove $21M in incremental revenue
  • Missguided launched a delivery service lifting conversion almost 2X
  • 23andMe ran multiple tests to achieve a 10% + conversion rate


Offered Free by: Optimizely B.V.
See All Resources from: Optimizely B.V.

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