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"The Business Case for Protecting Against Advanced Attacks: Demonstrating ROI to Non-Technical Executives"

Traditional network and endpoint defenses are outmatched and don't stand a chance at preventing, investigating, or remediating today's targeted attacks. You need an advanced security solution, but you are struggling to convince your company's executive team and Board to make the investment.

If you want to make your case for investing in an advanced security solution to your company's executives, then you'll need to think like your executives. This paper shows how to:

• Properly communicate the challenges you face
• Assess the business impact
• Shift the discussion from bits and bytes to dollars and cents

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