When used effectively, social technologies can become the center of an integrated marketing strategy, one that leverages real-time technology to drive loyalty and brand engagement while providing rich data sets about participating consumers.
Social media has officially taken its place in our lives and has led to a shift in expectations of real time, engaging experiences across the myriad of sites consumers visit across the internet. Marketers are subsequently adjusting their marketing strategies to embrace this trend and are starting to think strategically about new technologies that surface the true power of social media as a marketing channel.
This white paper will explore:
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