90% of marketing leaders state that growing brand awareness and value is one of their main objectives over the next 12 months. Creating brand awareness, improving positioning, and fine-tuning and recession-proofing your strategy are keys to any tech company’s success. At the same time, resources and budgets are more limited than ever, so it can be hard to identify where to focus your efforts.

In this eBook, you will learn more about the 7 key strategies to accelerate the growth of your business:

• Build Your Culture
• Invest in Your Growth
• Create Awareness and Visibility
• Understand Your Competitive Landscape
• Be Customer Centric
• Host Events
• Plan for the Future

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

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