As consumer digital journeys become increasingly cross-platform and cross-channel, legacy attribution providers have largely failed to evolve and adapt. Optimize your attribution using this guide.
Measurement across web and app channels and platforms is challenging—the explosive growth of mobile has introduced widespread fragmentation across devices, platforms, and channels. The fluid nature of user and consumer journeys requires measurement and attribution solutions that can map the entire digital footprint, across all touchpoints.
The Ultimate Guide to Web and App User Attribution includes:
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