There’s a big difference between recognising the need for change and actually making that change
The decision on whether to go ahead with an external change in your business will always come back to your members or customers. How will making a change affect them?
One problem with this is that not making an important change can be equally damaging in the long run. If the status quo begins to upset your members, member experience and retention will suffer.
This probably sounds a bit doom and gloom. Thankfully, that’s not the case. Or at least not always.
One area where you can make a positive change that will benefit both you and your members in the future is moving to an automated online Direct Debit solution for your payment needs.
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