Unpacking how Identity works in 2021.
To be more loveable, brands must be relevant, respectful, consistent, and personalized.
According to a McKinsey report, personalization can deliver x5 - x8 the ROI on marketing spend.
But first, brands need to be able to correctly identify their customers. Identity is the key to creating exceptional customer experiences.
Reaching customers in the right way, at the right time, and with the right creative creates the pathway to conversion - and long-term customer loyalty.
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