Enterprises Fear Brand Damage more than Security Breaches
This study examines state of risk in enterprise environments and organizations’ overall approach to risk management from 641 risk executives. According to the Author, Dr. Larry Ponemon, “The biggest fear for most organizations is long-term damage to brand and reputation. While security breaches are costly to detect and remediate, the expenses are finite. On the other hand, expenses around compliance, customer attrition and negative public relations incurred due to the resulting loss of brand and reputation are much more difficult, if not almost impossible to predict or gauge.”
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