7 Common Mistakes Why Sales and Service Initiatives Fail
While it is well understood that banks and credit unions can improve their financial performance through sales training, few organizations have implemented an approach and structure that manage the initiative in unison with measuring the customer experience and establishing a strong culture for sustainability.
The result: the initiatives die because organizations are unable to develop and sustain improvement and consistency for the customer experience and employee experience. In turn, there is tremendous lost opportunity for higher business outcomes such as productivity, revenue, employee and customer retention, word of mouth marketing, and strategic alignment across the organization.
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