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"How to Cleanse, Build, and Refine Your MarTech Databases"
In this guide, we'll show you how to cleanse, build, and enrich your marketing and sales databases to deliver more effective campaigns, improve conversion, and close business faster.
This in-depth guide reveals:
- How to best clean, format, and prepare data as it enters your sales and marketing systems
- Methods for data normalization and enrichment
- Data segmentation best practices
- Practical technology considerations
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