Learn the best practices to get the most out of your mobile channels
Poor mobile optimization is a wasted opportunity at best and a major threat to the business at worst, especially if the user tries to make a purchase on their phone but can’t complete it. Many of your potential customers will visit your website on a smartphone before checking the desktop version. Given that you only get one chance to make a first impression, it makes sense to focus on developing a smartphone-optimized website in the first place.
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