In the four years CMI has been reporting on how manufacturers use content marketing, 2017's results reveal the most progress they’ve made thus far.
Business-to-Business manufacturing marketers have made great progress over the last year with content marketing. That’s one of the key findings in the Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report released by Content Marketing Institute, a UBM company, along with MarketingProfs.
Read on for the full results from the annual content marketing survey, and best wishes for a prosperous year.
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