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"A Better Buying Experience: Meeting the Expectations of Term Life Insurance Customers in 2023"

This white paper explores the term life insurance buying process, looking under the hood to reveal the weakest parts of the buying experience that keep so many Americans from considering the real value of a term life policy. Why should an advisor care about something as banal as the buying process? Because in the current high-growth environment coming out of the pandemic, every edge matters. The advisors who can deliver the most optimized solution will win.

Purchasing term life insurance is no walk in the park--it can take weeks, includes an army of statisticians and underwriters, and requires bodily fluids from the applicant. When it’s finally over, neither the consumer nor the advisor has any real insight into why the consumer received their specific policy. For your clients, it doesn’t have to be that way. 

Why should you care about something as banal as the term life insurance buying process? Because in the current high-growth environment coming out of the pandemic, every edge matters. The advisors who can deliver the most optimized solution will win. Download this white paper and learn about:

• The buying process
• How consumers feel
• How millennials differ from other insurance buyers
• Comparing different purchasing experiences
• How to level up your offering

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