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The Death Knell for Ordinary - Pursuing Difference
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"The Death Knell for Ordinary - Pursuing Difference"

Stand out. As an individual or a company. Or get run over.

This eBook warns against the creeping commoditization that can infuse your product or service with an air of the same-old thing. 

Follow these 9 strategies to stand out:

  • Lead the customer
  • Use e-commerce to re-invent everything
  • Fight back via systems intergration 
  • Design matters 
  • It's the experience 
  • Women rule 
  • Embrace an age of self-determination 
  • Think global 
  • Brand power 

Pursuing Difference is all about passion and stomping out the ordinary! 



Offered Free by: Tom Peters
See All Resources from: Tom Peters

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