Strategies for Creative teams and media buyers to build more effective DOOH campaigns.
As brands aim to capture consumer attention in an ever-more competitive landscape, DOOH provides the perfect canvas for advertisers to reach their audiences with high-impact creative at multiple touchpoints throughout the buyer’s journey.
The key to building truly exceptional DOOH campaigns lies in achieving total alignment between creative teams and media buyers — empowering them to build attention-grabbing ads that reach their audience at the perfect time and drive them to action.
In this in-depth guide, you’ll discover:
Why creative is critical to DOOH success
What sets DOOH creative apart from other ad formats
Optimization techniques for DOOH screens
Best practices for aligning creative teams and media buyers
Key questions to answer before launching a DOOH campaign
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