Using real-time data to improve your store at speed.
Data can have a big role to play, if used correctly. The trouble has been that retailers have traditionally used data to generate excessive reporting, drowning their retail operations in data rather than insight. It’s not unheard of for a store manager to receive over 100 reports each day and they’ll be expected to decipher what these reports mean and what the subsequent actions should be. They are data rich and insight poor, which impedes their ability to execute and compete
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