Where the pharma and healthcare app community shapes its future.
Mobile health apps are predicted to be used globally by 1.7 billion people, half the population with smartphones, for maintaining their ‘wellness’ by 2017. Such massive changes in attitudes to health and the ways to improve it will transform the consumer healthcare and pharmaceutical industry.
Mobile technology has opened up the opportunity for healthcare professionals to have an additional source of communication with their patients as well as providing pharmaceutical companies another route to increase consumer interaction. There is huge scope for the different ways apps can be used in both pharma and healthcare industries as well as significant profit to be made.
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