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How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
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"How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment"

Does your company struggle with trade spend programs?

Do some in your organization question the ROI from trade spend? Do trade spend programs wreak havoc on the supply chain? This white paper shows how using Demand Management and Integrated Business Planning processes improves trade promotion management and accelerates business growth.


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