When you're a B2B company in today's highly competitive environment, its not enough to assume your distributors, dealers, contractors and agents will be as vested as you are in aggressively selling your product.
Some executives may still not be clear on how channel rewards programs pay for themselves as they spur your partners to step up their games. If your C-suite needs a jump start to consider investing in channel incentive technology, you may start convincing them by discussing these proven reasons for getting started.
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