Why CMOs need to get enterprise SEO right to thrive in a digital-first world
In 2020, marketing leaders in enterprise companies face some formidable challenges. While some of us come to terms with ever-shifting budgets, others have had to reposition their strategy to respond to changing consumer behavior.
Whatever the individual case may be, the common thread across every marketing team is the critical need to drive more leads, sales, and revenue via digital channels.
As we’ve seen during the coronavirus pandemic, organizations that have been able to pivot online have outperformed their competitors across almost every metric.
But even those brands that have successfully adjusted in the short-term know in the mid- to longterm they need to ensure their website delivers more customers. After all, B2C and B2B customers across most sectors have, during COVID, been willing to experiment with the products and services of digital-first challenger brands.
This trend is unlikely to cease. In such an environment, getting your business’ SEO right has to be a priority.
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