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Laser-focused lead generation for Microsoft partners
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"Laser-focused lead generation for Microsoft partners"

How did Capgemini and Microsoft attract in-market buyers with highly targeted lead generation marketing campaigns?

When Capgemini and Microsoft needed to increase marketplace awareness and the sales pipeline for Azure services, they sought out the experience of Merit Mile. Recognizing that these cloud solutions have very specific buyer criteria and target company profiles, Capgemini needed to reach their audiences with laser focused approaches, content, and messaging – not with a breadth style campaign.

Read this case study to discover how Merit Mile:

  • Positioned Capgemini as a trusted and experienced leader
  • Targeted active prospects doing in-market research
  • Delivered 400 high quality marketing leads


Offered Free by: Merit Mile
See All Resources from: Merit Mile

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