Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.
Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.
In this special offer, 6Pages is offering complimentary access to one of our most popular Market Shifts reports: Livestream shopping – worth hundreds of billions globally – is coming to America. Access to the Market Shifts repository is usually reserved for 6Pages Members.
Livestream shopping, already a $171B market in China, is expected to reach $11B this year in the US and grow to $25B by 2023. Fueled by a burgeoning ecosystem of startups, tech players, retailers, and brands, the trend rides on the growth of social commerce and the role of social media in influencing Gen Z buying decisions. Sellers are seeing dramatically higher conversion rates (up to 10x) vs. traditional ecommerce, alongside product return rates that are as much as 50% lower. In this piece, we cover the growing ecosystem of players and go deep into the key dynamics underway.
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